By implementing childish assets to an otherwise visually explicit photo, Lee Jeans ascribes to the idea that Lolita can help sell, and continues to attract attention in our own popular culture. Here, Lee Jeans' model is found wearing bright colors, particularly a bubble-gum pink belt, and is obviously eating candy in a suggestive way. This advertisement is essentially "Lolita" in that the model is making an obvious effort to look pre-pubescent in a sexy way. I wonder, what audience was Lee Jeans trying to attract? As a fashion line for teenage girls, their primary consumers seem to be mother-daughter combos, so why would Lee put out an advertisement particularly suggestive and stereotypically attractive to the opposite sex?
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