In modern culture the word Lolita is associated with taboo and temptation. Through books, movies and actual events Lolita is always associated with a pubescent girl who is sexually attracted to older men and equally lusted after by older men. The image above is a perfume bottle under the Lolita Lempicka brand and everything about it carries the essence of what the word Lolita means. The shape of the bottle is an apple, a reference to temptation and the forbidden fruit that Adam and Eve ate. The style that "Lolita Lempicka" is written is childish and looks as though a school girl wrote it, once again reiterating that fact that Lolita is a young temptress. The flashy and shiny colors that cover the perfume bottle are designed to target young girls and convince them to wear the perfume. The style of the colors is similar to those of teenage girl stores such as Limited Too. Lastly, at the top of the bottle is a heart with an arrow through it. This image is designed to bring about a sense of innocence associated with young love because the common perception of that image is young lovers carving it into a tree or some other place and that is what the older men strive to achieve when fantasizing about younger girls. It is apparent with the whole design of this perfume bottle that the common perception of Lolita is a young girl who is promiscuous with older men.
Why have some companies embodied this idea and decide to market towards that group?
Why does our society allow taboo symbols such as Lolita enter the popular market and make an impact on young children's minds?
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