Lolita

The "Lolita Effect" is based around the idea of using young and innocent looking girls to evoke feelings of sexuality and desire. This type of advertising uses youth and innocence along with sexual desire to sell the product.

This image of Kirsten Dunst is from a fashion campaign for Miu Miu in the Spring of 2008. In this photo Kirsten is wearing a white dress, which is typically associated with innocence. She also has a bow in her hair, which is something that young girls usually wear. The way that she is laying on the floor looking into the mirror at the audience is very provocative. You would not usually expect a young girl to lay like this. Although Kirsten Dunst is not a young girl, in this picture she is portrayed as one. I think that this ad is a perfect example of the "Lolita Effect."

Why do you think that the "Lolita Effect" is popular in today's advertising? Do you think it is okay to portray women in this way?